Public Relations
and Marketing

Web and Print Style Guide

These styles and guidelines apply to both print and web publications unless otherwise noted.

Please use the spell-check function on Spinternet when entering any text on the website. If you're unsure of a spelling and would like a second source, please use the Merriam Webster Dictionary.

For other questions not addressed here, please contact the Public Relations and Marketing office or refer to the Gregg Reference Manual, 10th edition.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

abbreviations and acronyms: avoid abbreviations and acronyms the user will not recognize. Spell out an organization's title or building's name. Use common abbreviations such as St., Ave. and Blvd. with addresses, otherwise spell out. Also see states.

academic courses: see course names

academic degrees: if mentioning a degree is helpful to establish credentials, use abbreviations set off by commas: John Jones, M.A., addressed the audience. Jane Jones, Ph.D., spoke to the faculty. There is no need to use Dr. before a name if you follow the name with Ph.D.

Writing out the degree is also acceptable. Do not capitalize the degree or area of study. Bachelor's and master's are possessive; associate and doctorate are not possessive. John Jones, who has a master's degree in psychology, addressed the audience. John Jones, who has an associate degree in nursing, addressed the audience.

Capitalize the degree and area of study if using the full degree name. Jane Jones earned her Bachelor of Arts in Education. John Jones has his Associate of Applied Arts in Graphic Communications.

See degrees awarded by Hawkeye.

academic departments: see department.

academic programs: capitalize the program name, do not capitalize the word program. There are 13 students in the Welding program this semester. See Programs / Majors.

addresses: abbreviate directions with an address (N, S, E, W). Post office box is abbreviated P.O. Write out state name if the address does not have a zip code. Class will be held at the Cedar Falls Center, 5330 Nordic Dr., Cedar Falls, Iowa. Use state postal abbreviations when listing zip code. Mail your payment to Hawkeye Community College, P.O. Box 8015, Waterloo, IA 50704. Also see states.

advisor: advisor, not adviser.

aid, aide: use “aid” for providing assistance. Use “aide” for the person who provides the assistance. Nurse Aide. First Aid.

alumni: one male Hawkeye graduate is an alumnus. Two or more male graduates are alumni. One female graduate is an alumna. Two or more female graduates are alumnae. Several people of mixed or indeterminate sexes are alumni.

A student who attended Hawkeye but didn’t graduate is a former student.

and: can use the ampersand (&) in headers, left navigation, or right column. Spell out “and” in the page copy.

Board of Trustees: Board of Trustees is always capitalized. District is capitalized and identified by roman numerals. Hawkeye Community College Board of Trustees chair, Casey McLaughlin, District VI, represented Hawkeye at the event. Also see titles, chair, Board of Trustees web page.

BodyViz: one word.

buildings: use approved names as listed below. Do not use acronyms. Centers and main campus buildings of Hawkeye include:

  • Cedar Falls Center (not Cedar Falls Center for Business and Industry, not CBI)
  • Farm Lab
    • Fennemann Center
  • Independence Center
  • IowaWORKS or IowaWORKS Cedar Valley
  • Main Campus
    • Black Hawk Hall
      • Child Development Center
    • Bremer Hall
      • Career Services Center (not CSC)
      • Center for Learning and Academic Success (not CLAS)
      • Student Tutoring and Computer Lab (not STC Lab)
    • Buchanan Hall
      • Advanced Technology and Business Center
    • Brock Student Center (not Student Center or BCS, must use full name)
    • Butler Hall
    • Chickasaw Hall
    • Fayette Hall
    • Grundy Hall
      • Dental Clinic
      • Van Gerpen Patient Simulator Lab (also Patient Simulator Lab. Not Virtual Hospital)
    • Hawkeye Center
    • Health and Education Services Center (not HESC)
      • Student Health Clinic (not Student Health Center)
    • Library and Classroom Building (also Library)
    • Martin Luther King Jr. Center (not MLK Center)
    • Metro Center (not Metro Campus)
    • Physical Plant
    • Regional Transportation Training Center (not RTTC)
    • Tama Hall
      • Brobst Center for Teaching and Learning Services (also Teaching and Learning Services. Not Brobst Center)
      • Hawse Auditorium (also Hawse Auditorium in Tama Hall, not Tama Hall Auditorium) 
    • Waverly Outreach Center
    • Western Outreach Center

Also see locations

cancel: also cancelled, cancelling, cancellation.

capitalization: avoid unnecessary capitalization, but always capitalize proper nouns. Academic departments, specific classes, and college offices are considered proper nouns: Department of Mathematics, a mathematics class, Mathematics 201, Counseling and Career Services. Also see titles, see office, see department.

chair: use chair instead of chairman or chairperson. Also see titles.

child care: child care is two words.

class standing: students are first-year or second-year: the first-year class, three second-year students.

class vs. course: use course when referring to the name of the course. John is getting an A in his accounting course. Use class when referring to a specific, scheduled class. John registered for the Tuesday morning accounting class. Also see course names.

comma (,): use commas to separate parts of a series. You have your choice of strawberry, chocolate, and vanilla ice cream. If you take the last comma out, you might not be sure if there are three or four flavors: cherry nut, strawberry, chocolate, and vanilla; or cherry nut, strawberry, and chocolate and vanilla twist.

contact information: web only: in the copy use job titles instead of a person’s name. Don’t put contact information in the web page copy. Contact information will be in the right column of the web page. Also see addresses, department, email, office, phone numbers, times, titles.

course names: if it’s an actual course name, capitalize the course name. George is taking Fundamentals of Oral Communications. If it’s a reference to the course subject, do not capitalize unless the subject is a proper noun. English, French, etc. George is taking three communications classes. Also see class vs. course.

course work: two words. Not coursework.

dashes (–): web only: when using an en dash (–) or em dash (—) do not use a space before or after the dash. 1:00–2:00pm. You are the friend—the only friend—who offered to help me. Also see times, special characters, Hyphen and Dashes.

dates: avoid abbreviations in sentences. If a date is in the middle of the sentence, use a comma after the year. The event was Tuesday, February 22, 2010, at the Brock Student Center. Do not use ordinals such as “st”, “rd”, "th", and "nd" with dates. The event was held on September 4. Do not use a comma between the month and year alone. Please return your application by the February 2010 deadline.

days: spell out days of the week in sentences, do not abbreviate them. When a range of days is needed, the preferred format is: Monday–Friday, Monday to Wednesday, or Monday and Wednesday. Use M, T, W, R, F, S, N when referring to a legend.

Dean's List: capitalize Dean’s List. Mary Pat is on the Dean’s List.

department: use with academic departments. Do not capitalize department unless it is a part of the official name. The Health department is located in Grundy Hall. Programs in the department of Agriculture and Natural Resources include: Agricultural Business Management, Animal Science, Horticulture Science, and Natural Resources Management. For department names, see Programs / Majors. Also see office.

doctorate: Dr. Linda Allen or Linda Allen, Ph.D., not Dr. Linda Allen, Ph.D. Also see titles.

email: email is one word and lowercase unless it’s the first word of a sentence.
Web only: when linking to someone’s email address, use the person’s name, email us, or email me as the link text instead of the email address.

faculty: see titles.

first-year: not freshman. See class standing.

firefighter: one word. Also firefighting, firemen, fireman. If referring to a woman, use firefighter.

flier: paper handouts. Not flyer.

Food Court: Food Court located in the Brock Student Center. Use Food Court, not café, cafeteria, food service.

fundraising: one word. Also fundraiser. Use raise funds, not fundraise.

GPA: grade point average. Use GPA, not G.P.A. Use cumulative GPA not cGPA or CGPA.

Hawkeye Community College: use Hawkeye Community College or Hawkeye. Do not use the college, HCC, Hawkeye College, Hawkeye CC, or Hawkeye Tech. HCC can refer to many colleges and businesses; it doesn’t clearly identify Hawkeye Community College.

headings: web only: use title case for the page heading and left hand navigation links. Can use either title or sentence case for h3 and h4 headings within the content area of the page. Header size shows hierarchy. Use the styles provided in Spinternet. Headings cannot be links. Also see and.

  • Title case: Being Successful in Your Online Course
  • Sentence case: Being successful in your online course

healthcare: one word. Not health care.

home page: two words.

ID: no periods: Please show your student ID, she lost her ID.

Internet: Internet is a proper noun and is capitalized.

links: web only: if linking to a site outside of or a PDF, click on the Target tab in the Link editor and select "New Window (_blank)". This will open a new window. This is important so users can easily return to our site and navigation. Also see pdf.

login, logout, check in, check out, etc.: hyphenate when used as a noun: Stop by the check-in table to get you name badge. No hyphen when used as a verb: Remember to login to your email daily. Don't forget to check in at the front desk.

Minimesters: one word, capitalize. Not mini-mester or minimester. Minimesters are offered in May, August, and December. If referring to one class use Minimester. She took a Minimester class. If referring the group of classes being offered, use Minimesters. Hawkeye is offering the following Minimesters in May:

months: see dates.

My Hawkeye: two words, title case.

names: the first reference to a person should use his or her full name and title: Jane Smith, professor of economics, or professor Jane Smith. After that, his or her last name only may be used. Also see titles.

office: use with administration offices. Do not capitalize the word office unless it is a part of the official name. The Financial Aid office is located in Hawkeye Center. The office of Public Relations and Marketing sent the press release. See locations for office names. Also see department.

online: also offline. Not on-line or off-line.

over vs. more than: when referencing over a number, use more than. Hawkeye has more than 45 programs.

PDF: web only: if indicating a link is a PDF use [pdf] in the linked text. Complete the registration form [pdf] and return it to our office. If PDF is within a sentence, capitalize all letters. Please complete the PDF form and return to our office. Also see links.

phone numbers: always use a 10-digit phone number, even if the number is on campus. Include the area code, no parentheses: 319-296-2329. If the extension begins with the number four, write 319-296-4444 (extensions that begin with four are direct dial numbers). With phone extensions use Hawkeye number 319-296-2329 and extension.

Web only: write ext.5555 with no spaces: 319-296-2329 ext.5555.

Print: write ext. 5555 with a space between the period and the extension: 319-296-2329 ext. 5555.

president: capitalize president only as a formal title before one or more names. President Linda Allen, Ph.D, spoke to the students today. Lowercase in all other uses. Dr. Linda Allen, president of Hawkeye Community College, spoke about the success of a Hawkeye education. Also see titles.

President’s Cabinet: always capitalize. President’s is possessive.

semesters: fall semester, spring semester, summer term. Fall [year] Semester, Spring [year] Semester, Summer [year] Term.  Minimesters, eight-week classes, and four-week classes are a length of class and are part of a semester or term. Fall 2015 Semester classes begin August 24. I will start classes in the fall. Fall Fest will be held at the beginning of the fall semester. Also see Minimester.

Skid Monster: two words. Not SkidMonster.

spaces: web only: use only one space at the end of sentences, not two.

special characters: web only: certain special characters don’t translate well in on a web page and can result in strange characters appearing on your page. To use these characters, click on the Special Characters button in the formatting toolbar. Some special characters are accented letters (é) , copyright symbols (©), dashes (–), trademarks (™), and registered trademarks ®. Also see dashes.

states: always spell out state name unless providing full postal address. Mail your payment to Hawkeye Community College, P.O. Box 8015, Waterloo, IA 50704. Joe Smith is from Minneapolis, Minnesota. State names and postal abbreviations. Also see address.

times: web only: use a colon to separate hours and minutes. Use numerals for times. No space between am/pm and no periods with am/pm: 8:00am, 11:15am, 5:30pm, 9:00pm. For time ranges, use a dash without spaces: We'll be there from 8:00–10:00am. He worked 10:00am–1:30pm. See special characters.

print: 8:00 a.m., 11:15 a.m., 5:30 p.m., 9:00 p.m. Use numerals for times. For time ranges, use a dash with a space on each side: We'll be there from 8:00 – 10:00 a.m. He worked 10:00 a.m. – 1:30 p.m.

titles: professional titles are not capitalized. I am taking a class from professor Jane Smith. Jane Smith, professor of biology, is teaching class. President is the exception to this rule. See president and doctorate.

Titles such as Mr., Miss, Ms., or Mrs. should not be used. Use “the” before Reverend to denote a member of the clergy: the Reverend Joseph Miller.

Legislative and governmental titles should be written as: Senator Charles Grassley or U.S. Senator Tom Harkin, Representative Leonard Boswell or U.S. Representative Leonard Boswell, or Governor Terry Branstad.

Do not assume a member of the faculty is a professor. At Hawkeye there are five titles for faculty:

  • professor
  • associate professor
  • assistant professor
  • instructor
  • adjunct instructor: a description for teaching employees who are not full-time faculty members at Hawkeye.

Refer to the Employee Directory for official titles.

Also see Board of Trustees, class standing, and names. Refer to Gregg Reference Manual, 10th edition for more information.

web: web is not capitalized.

website: website as one word, also web page, web design, web search.

workforce: one word

workplace: one word

Public Relations
and Marketing

Hawkeye Center 222
Email Us


Mary Pat Moore
Email me

Marketing Coordinator

Hillary Anniss
319-296-2329 ext.1370
Email me

Marketing Coordinator

JoAnna Nieman
319-296-2329 ext.1399
Email me

Public Relations Coordinator

Jason Staker
319-296-2329 ext.1022
Email me


Krystal Grady
319-296-2329 ext.1796
Email me

Graphic Services

Kimberly Breuer
319-296-2329 ext.1234
Email me