Marketing Management AAS Degree

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Marketing Management
Marketing Management AAS Degree

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In today’s global market, gain the skills and knowledge to enter a mid-management position or a support position with an associate degree. Study marketing, management, promotions, human resources, sales, and customer service.

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Marketing Management AAS Degree At a Glance

Degree

Associate of Applied Science

Length of Study

2 years

Course Format

Face-to-Face

Classes Meets

Daytime

Program Start

Fall, Spring, Summer

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20+

Years of Faculty Industry Experience

13:1

Faculty to Student Ratio

20M

Jobs in Sales & Marketing

200B+

Spent in Advertising

Your Career in Marketing Management

Graduates from the Marketing Management program are responsible for creating and/or executing marketing strategies, hiring, training, and supervising employees. They are also responsible for buying and selling products, and planning promotions and advertising campaigns.

Graduates pursue careers as:

Marketing Managers
Market Research Analyst and Specialist
Digital Marketing Specialist
Promotions Managers
Customer Service Representatives
Sales Representatives
Sales Managers

Business, marketing, and management careers offer flexibility, mobility, and above average pay to match your ability.

Succeed at Hawkeye

Graduate Spotlight Caden Conrad

Caden Conrad wants to be an entrepreneur, starting his own businesses and pursuing new ventures. At Hawkeye, he gained the knowledge, guidance, and mentorship to make it a reality.

Play Graduate Spotlight: Caden Conrad

Graduate Spotlight Lincoln Lasourd

Lincoln Lasourd started out undecided. After one class in Marketing Management, he realized he'd found the right career path for him.

Play Graduate Spotlight: Lincoln LaSourd

" I believe in empowering our students with the practical skills and knowledge they need to thrive in their careers from day one. "

Chris Peters
Marketing Management Instructor

Program Overview

Graduates have a strong foundation of skills and competencies needed to be successful in today’s fast-paced business environment including:

Organizational and planning skills
Critical thinking and problem-solving skills
Communication skills in speaking and writing
Teamwork and leadership skills
Computer technology such as Microsoft Office Suite, social
media platforms, websites, and digital marketing
Financial knowledge
Goal-setting
Ethics

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Courses are designed to provide real-world experience through projects and assignments that translate into future career responsibilities.

Choose marketing electives to tailor your coursework to the specific marketing areas that interest you.

This a partial list of employers who have hired Marketing Management graduates:

Advanced Heat Treat Corp., Waterloo, IA
CUNA Mutual Group, Waverly, IA
GEICO Insurance, Coralville, IA
Hy-Vee, Inc., West Des Moines, IA
John Deere, Moline, IL
Kwik Trip, Inc., La Crosse, WI
McGraw-Hill Education, Dubuque, IA
MercyOne, Waterloo, IA
PDCM Insurance, Waterloo, IA
Target Distribution Center, Cedar Falls, IA
The Men's Wearhouse, Inc., Waterloo, IA
The VGM Group, Waterloo, IA
Toyota Financial Services, Cedar Rapids, IA
Veridian Credit Union, Waterloo, IA
W.W. Grainger, Inc., Waterloo, IA
Walmart Stores, Inc., Bentonville, AR

Many four-year colleges and universities accept a limited number of transfer and elective credits.

If you’re interested in transferring, you must work closely with an academic advisor here and at the transfer institution. This is important to ensure courses transfer and you meet program requirements.

Plan your transfer

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